first month i thought id wasted my money then somewhere in week 5 i realised i wasnt hearing him at night anymore
Danielle W. · verifiedStill on his Apoquel before anyone asks!! Nobody told me I had to stop and thats honestly why I ordered
Marie T. · verifiedtook about 10 weeks for the coat but thats the bit everyone comments on now
J. Okonjo · verifiedweek 3 and only a small change so far. sticking with it because nothing else lasted this long
Priya S. · verified14 months of novel proteins. my vet never once mentioned the skin barrier
Barbara L. · verifiedthe groomer asked me what id changed. that was month two
Kelly M. · verifiedSkin & Coat Collagen Serum
- Use alongside Apoquel, Cytopoint or any current medication.
- Supplies what the skin barrier is built from — daily.
- Liquid. No chicken. Disappears into the bowl.
How many bottles?
- 90-day money back
- Free shipping
- 90-day money back
- Covers the eight weeks we ask you to give it
- Free shipping
- 90-day money back
- Takes a large dog through to the coat
90 days to change your mind.Email us any time inside ninety days and we refund you in full. No part-used bottles to send back, no form, no explaining yourself.
Since 2022 — across the UK, Ireland and the US.
Most of them found us the same way — three years into it, somewhere around midnight, after the drops and the diets and the third change of food. Nobody arrives here first. They arrive here last, which is why we'd rather give you ninety days than a promise.
Three steps, once a day
Fill the marked dropper
Marked by millilitre, so there's no guessing.
Pour it over their food
Wet or dry, doesn't matter. It disappears into it.
That's it
No baths, no pills, no standoff at the bowl.
Over 50 lbs? Don't order one bottle.
A big dog gets through a 60 mL bottle in two to three weeks — so one bottle runs out before there's anything worth looking at.
Three bottles is around nine weeks — the eight-week window we ask you to give it, with room either side. Five takes a large dog through to the coat, at about 90p a day. Apoquel runs around £2.
Weeks. Not days. And in this order.
Here's what to look for, and roughly when.
Getting started
One dropper over dinner, every day. The barrier rebuilds daily, so daily is what counts.
The nights get quieter
Settling earlier, less moving about at 3am. Usually the first thing owners notice.
Where most owners notice properly
Less scratching, less chewing at the paws, sore patches closing over. The coat picks up a bit of shine and they seem happier in themselves.
The coat
Thicker, darker, glossy, filling in where it had thinned. The stage other people comment on.
The dog you remember
The energy, the playing, the daft bits. The reason you started looking.
Give it eight weeks. The guarantee runs for ninety.
Same dogs, weeks apart
Two owners, photographing the same dog weeks apart. Durations as reported.
What's actually in the bottle
Four ingredients. One dropper. Printed at the strength they're actually dosed at.
hydrolysed collagen
400mgGrass-fed bovine, cut into short peptides so it crosses the gut wall instead of passing through.
vitamin C
20mgCollagen can't be put to work without it. Most skin supplements leave it out.
biotin
1.5mgThe coat side. Thickness, shine and shedding — the part other people notice.
hyaluronic acid
1.0mgHolds moisture in the skin. Repair on a dry surface is slow repair.
| Per 1 mL serving · 60 servings per bottle | |
| Hydrolysed bovine collagen peptides | 400 mg |
| Vitamin C (ascorbic acid) | 20 mg |
| Biotin | 1.5 mg |
| Hyaluronic acid | 1.0 mg |
Other ingredients: purified water, vegetable glycerine, natural bacon flavour, potassium sorbate. Contains no chicken, wheat, soy, dairy or artificial colours.
Feeding guide, once daily over food: under 25 lb — 1 mL · 25–50 lb — 2 mL · 50–75 lb — 3 mL · 75–100 lb — 4 mL · over 100 lb — 5 mL.
Shake before use. Refrigerate after opening. These statements have not been evaluated by the FDA. Not intended to diagnose, treat, cure or prevent any disease. Consult your veterinarian before use.
Ten things that aren't in it.
Nine of them are housekeeping. The first one is the point. Chicken is one of the most common triggers in dogs, and it's usually the first protein an owner takes out. Putting it into a skin product would undo the reason you bought it.
Why it's a liquid, and not a chew
Heat to make it, binders to hold it — the exact step that took this material out of the food in the first place.
| noramyx | ◍ChewsChews & powders | ◎Powders | |
|---|---|---|---|
| No heat processingThe step that removed it | ✓ | ✕ | ✕ |
| Nothing to pick out | ✓ | ✕ | ✕ |
| No binders or bulking agents | ✓ | ✕Often | Sometimes |
| Dosed by the millilitreNot per chew or scoop | ✓ | Per chewPer chew or scoop | Per scoop |
| All of it gets eaten | ✓ | If they eat itOnly if eaten | Some in the bowl |
A point about the format, not our bottle.
One thing we'd rather say ourselves
You'll find other companies selling collagen for dogs. That it isn't a secret is evidence it's real, not evidence we're all the same.
The difference is what it's sold for. Most of it is a coat supplement for an older dog. We're supplying the material the barrier underneath it ran out of.
Why the allergy treatment keeps wearing off.
Your vet answered the first question — what he's reacting to. This is the answer to the second one.
Their skin has a barrier that keeps pollen, dust and grass on the outside.
It's built from collagen, and it rebuilds itself every single day.
Rebuilding it takes material from their food — and that material isn't in there.
So it never gets finished, and everything gets in. At which point their immune system does exactly what it's supposed to do. It reacts.
A barrier with supply. What lands on it stays on it.
A barrier running short. The gaps open, and what should have stayed outside gets through.
The layer that was supposed to be protected. This is where the reaction happens.
Your dog isn't allergic to the world.
Their skin has just been left open to it.
What owners say where we can't edit it
Screenshots from breed groups and messages, unretouched.
You don't have to choose.
You do not have to stop his Apoquel or Cytopoint to start this.
You don't have to change anything about his medication — whether he's on it, coming off it, or you stopped a year ago. This works on supply. The drug works on the reaction. Different targets, no conflict.
Nothing is being taken away. Something is being added.
90 days. Full refund.
Not 60. Ninety — because the honest answer to "how long?" is four to eight weeks, and 60 days leaves you almost no room to decide.
Email us inside ninety days and we refund you in full. No returning the bottle. No form. No explaining yourself.
Any last questions?
They aren't allergic to the world.
They've just been left open to it — because the material their skin rebuilds from stopped arriving in their food, three generations before they were born.
You can't undo that. But you can start putting it back tomorrow morning, over their breakfast, without taking anything away from them while you wait.
Real customer reviews
cocker spaniel, 7. it was always the ears with her, back and forth to the vet every few months for drops and then it would come back. we are 11 weeks in and shes not been back once. she still comes home from every walk looking like this so nothings changed there
hes a 6yr old english bulldog and the folds and his feet were the worst of it. im on bottle 4 now. first month i honestly thought id wasted my money then somewhere in week 5 i realised i wasnt hearing him at night anymore. the feet took longer. still not perfect but its not blood and cone anymore which is where we were in march
Still on his Apoquel before anyone asks!! I was not going to take that away from him after everything. Nobody told me I had to and thats honestly why I ordered. Vet knows, shes fine with it, and we are having a conversation next month about maybe dropping to every other day. Never thought Id be having that conversation
golden retriever, 8. the coat is the thing everyone comments on, took about 10 weeks for that bit though so dont panic at week 3. this is him most evenings now. before he couldnt settle for more than about 20 mins without getting up to chew something
the groomer asked me what id changed. that was month two. shes been doing him since he was a puppy and shes never said that before. thats when i actually believed it
week 3 and only a small change so far if im honest. hes a boxer, 4, and the belly is still pink. sticking with it because nothing else has lasted this long and everyone says give it 8 weeks. will come back and update. hes happy enough as you can see
german shepherd. the shedding was unreal, we were hoovering twice a day and there were bald bits behind his back legs. thats filled in now. dosing is easy, goes straight in with his food and he doesnt even notice, which is more than i can say for the powders we tried
we went through salmon, duck, venison, and hydrolyzed protein over 14 months. nothing changed. my vet never once mentioned the skin barrier. im not saying this is a miracle but its the first thing anyones given me that actually explained why none of it worked
frenchie, 3. his birthday last week and he actually let us put the hat on which tells you how much calmer he is generally. the itching used to make him snappy in the evenings. thats gone
westie so you can imagine the paws, they were rust brown up to the ankle and she licked them constantly. this is her now. took about 9 weeks for the staining to properly grow out. i keep looking at old photos on my phone and its a different dog
